Marketing

A Cup of Coffee to the Law of Personal Packaging

Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging.

John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. In a recent interview he made some points which we believe have real resonance for IFAs and financial planners.

25 "P"s of Social and New Media Marketing

Historically there were 5 Ps of Marketing:

Product: The products or services you offer your clients.
Price: The pricing strategy for the target profit margin.
Place: Distribution --getting your product to your target market.
Promotion: Communicating with your customers.
People: The value of your people and people at large.

However, in the Social Media world the original 5 Ps just don't cover it, so here are the 25 P's of Social Media Marketing that we can think of...

Building Online Trust

Let's be honest - the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to take your money, reputation or time in thousands of ways. This, unfortunately, is the online world we live in ... and it is also the world that you must consider when trying to build relationships with your customers and promote your small business online. 

Social media marketing: what’s stopping you?

There are hundreds of statistical guides showing the beneficial effects of having a presence on Facebook, Twitter, LinkedIn and any number of other networks, but the despite all the buzz there still seems to be a lag in adoption, with a large amount of small to mid-level businesses choosing to opt out of the social sphere.

So why is this?

The Anatomy of Trust in Social Media

I’m moderating a discussion on the subject of trust and social media at the Web 2.0 Expo in San Francisco this week. This prompts me to inquire into the anatomy of trust in social media. Is social media making trust weaker or stronger?

Trust in other people is established on the basis of promises kept. Either explicitly or implicitly we judge that a particular person is reliable, based on our own experiences or those of others. We don’t trust everyone we encounter of course, but a small number of those people we trust and who we happen to like will become friends; especially if the trust and attraction is reciprocated.

Trust in Other People

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