Time to grab your cup of coffee and dedicate a few minutes of your time to examiningJohn Jenson’sLaw of Personal Packaging.
John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. In a recent interview he made some points which we believe have real resonance for IFAs and financial planners.
Let's be honest - the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to take your money, reputation or time in thousands of ways. This, unfortunately, is the online world we live in ... and it is also the world that you must consider when trying to build relationships with your customers and promote your small business online.
These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe it because I see this alignment in action every day. Here are some questions I ask myself on a regular basis to make sure my self perception and my network’s perception of me remain aligned.
Is your self perception and network’s perception aligned?
Brand management in the current era means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and detractors. Professionals in the field have come to accept social media as crucial to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter and Facebook.
There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing?
In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It is in these journeys where we learn everything and as such, become the experts we sought in our quest seek direction and validation.
Followingmy previous postabout how Google could develop a killer (and extremely low-cost) social media monitoring platform, I thought I'd share details on how you can go about creating one of your own. Think of this as a DIY tutorial for creating that brand monitoring platform you've been meaning to get up-and-running.
Time to grab your cup of coffee and dedicate a few minutes of your time to examining
Brand management in the current era means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and detractors. Professionals in the field have come to accept social media as crucial to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter
