It will probably come as no surprise that the pre-dominant activity on SlideShare, according to the company's CEO Rashmi Sinha, who I spoke with recently about the launch of their new branded channels, is B2B lead generation.
B2B sales cycles exceed those of B2C, because the former requires someone be walked through a process, learn best practices and see relevant case studies to arrive at a purchasing decision. And currently, PowerPoint presentations are the popular media used in business to get that done.
Google Adwords and online display ads may bring the horse to water, but before a B2B customer drinks, they need a more comprehensive understanding than ads can provide, and presentations solve that problem.
But just what kinds of presentations work best at actually generating leads on SlideShare?
