Technique

5 Essential Apps for Your Business’s Facebook Fan Page

 

Facebook LogoThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market for some features that will further engage your fans.

How to Generate Leads on SlideShare


It will probably come as no surprise that the pre-dominant activity on SlideShare, according to the company's CEO Rashmi Sinha, who I spoke with recently about the launch of their new branded channels, is B2B lead generation.

B2B sales cycles exceed those of B2C, because the former requires someone be walked through a process, learn best practices and see relevant case studies to arrive at a purchasing decision. And currently, PowerPoint presentations are the popular media used in business to get that done.

Google Adwords and online display ads may bring the horse to water, but before a B2B customer drinks, they need a more comprehensive understanding than ads can provide, and presentations solve that problem.

But just what kinds of presentations work best at actually generating leads on SlideShare?

5 Simple Ways SMB’s Can Adopt Social Media

I recently spoke at a little breakfast meeting of a 100 people or so and I knew that the economy was  still being unkind to small business owners. I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not,  was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

So I thought it might be prudent to provide 5 simple suggestions on what an SMB can do right now to become part of that conversation. Yes, there will always be a learning curve, but we have to start somewhere and then build from that.

Legitimizing Your Lackluster LinkedIn

Over the last few years LinkedIn has evolved to play a central role in professional networking and relationship building. I’ve come to find it very disappointing when I see a profile that looks like it was thrown together in 20 minutes, doesn’t have much thought put in to it, or is clearly overdue for an update.

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