Good Strategy + Good Execution = Good Management
“Among all things managers do, nothing affects a company’s ultimate success or failure more fundamentally than how well its management team charts the company’s direction, develops competitively effective strategic moves and business approaches, and pursues good day-in, day-out strategy execution and operating excellence.”
- Arthur Thompson, AJ Strickland III, and John Gamble
Ask most IFAs about social media and the response is "It's not important for my business". Well now the time has come for that view to change and for them to 'seize the day'?
Got a big bunch of Twitter followers? So what? Unless they’re listening to what you’re saying and actually passing it on, you’re likely not all that influential, according to a new study by HP Labs.
“140-character status updates to a network of followers.” That makes Twitter sound simple but in fact, the social information platform has grown to be much more complex than its 140 character-limit suggests. Yet in many ways, the site’s actual functionality hasn’t exactly kept up with user interactions, which is why a lot of tweets take place through third-party sites and applications that make the experience more useful.
Historically there were 5 Ps of Marketing:
We have been saying for some time that our social network contacts influence our lives in a variety of ways, not least of which being how we make our buying decisions. The latest research from Gartner supports our point of view.
Tesco has access to huge amounts of data about all of our buying habits which they are now using in innovative ways to shape the products that their financial services arm will offer. 
We know that generating incoming links is key to increasing your search engine ranking. Keeping content current also plays an important role in driving traffic to a Web site. A blog is an essential tool that blends these SEO practices.
