IFA

IFAs In The Digital Space

Google have just published a fascinating report for IFAs on the state of digital advertising in the UK and the opportunities in 2010 for the online financial advice market. Amongst the facts it reveals are:

  • Financial search queries have grown consistently since 2005 and were up 19% in 2009 alone
  • Few IFAs appear against searches for key products and markets let alone their brand terms on paid search
  • The length of finance queries is increasing, as people become more sophisticated in their searches.
  • ISAs are a key product in Q2 but the research phase is starting earlier every year IFAs are well positioned to drive incremental leads online in the financial protection, mortgages and wealth management sectors.

4 Social Media Questions From IFAs

Submitted by Pete Callaghan on Fri, 15/01/2010 - 17:11

At the "Social Media in Financial Services Conference 2010" the 4 most telling questions I was asked by IFAs were:

"What is Twitter For?"

"Do I need a website?"

"Do I have time for all this Social Media?"

"If it's all about conversation, should I be sending out newsletters?"

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