
A blog, the hub for many businesses as this is where we send people when we are promoting an article, a product, etc. We spend hours monitoring the taffic and analyzing the visits, bounce rate, the keywords, new vs returning visitors and, while this is great, if the traffic/readers are not doing what you are asking them to do (ie subscribe, purchase, hire) then the traffic counts do not mean a whole lot. The numbers that do matter are the ones that we are able to measure based upon performance.