Social Media Today

Is Social Media Relevant For IFA Clients?

In a recent blog post I contended that IFAs needed to better understand that it is their target clients who are now using social networking and social media tools to engage online.

This article outlines a recent survey by Pew Research which provides further proof of this trend.

A Cup of Coffee to the Law of Personal Packaging

Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging.

John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. In a recent interview he made some points which we believe have real resonance for IFAs and financial planners.

25 "P"s of Social and New Media Marketing

Historically there were 5 Ps of Marketing:

Product: The products or services you offer your clients.
Price: The pricing strategy for the target profit margin.
Place: Distribution --getting your product to your target market.
Promotion: Communicating with your customers.
People: The value of your people and people at large.

However, in the Social Media world the original 5 Ps just don't cover it, so here are the 25 P's of Social Media Marketing that we can think of...

5 Ways To Get More Retweets on Twitter

get more retweets on twitter 300x225 5 Ways To Get More Retweets on Twitter

 A retweet on Twitter is a simple, but powerful ways to take your content that you’re sharing with current followers and potentially making it viral. When someone retweets (RT) what you’ve posted the message goes beyond your personal follower pool. It’s instantly sent to other new tweeters, which exponentially increases awareness about your brand through your tweet. Similar to other social media phenomenon, a RT is more coveted than achieved, but by following some of the suggestions below you can finesse your tweets to make them retweet-worthy in no time.

Assess Strategy Execution with 3 Simple Questions (Social Media Can Help, Too)

Good Strategy + Good Execution = Good Management

“Among all things managers do, nothing affects a company’s ultimate success or failure more fundamentally than how well its management team charts the company’s direction, develops competitively effective strategic moves and business approaches, and pursues good day-in, day-out strategy execution and operating excellence.”

-  Arthur Thompson, AJ Strickland III, and John Gamble

How to Avoid the Social Media Catch-22

Small PondOne of the most frustrating moments for a marketing manager is being required to answer the question, “so why isn't this social media thing working?” from a company stakeholder. If that's you, you're not alone, as so many companies, large and small, desperately want to see a return on investment in this wondrous channel called “social media.” After trying it out, many people are wondering what all the hype is about.

Despite the fact that many of companies are realizing success using tools like Facebook, YouTube, and Twitter, other companies are not. There are of course several reasons why this is the case, but success or failure always starts with planning and strategy - or lack thereof.

A 4-Step Personal Brand Promise Checklist

Question! by Stefan Baudy.These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe it because I see this alignment in action every day. Here are some questions I ask myself on a regular basis to make sure my self perception and my network’s perception of me remain aligned.

Is your self perception and network’s perception aligned?

6 Social Media Mistakes Your Company Should Avoid

 

social media mistakes company avoid 6 Social Media Mistakes Your Company Should Avoid 

Making mistakes isn’t necessarily a bad thing. First off, you always learn more from a ‘not-so-great’ moment. In fact, chances are that if you’ve ever made a mistake you’re highly unlikely to repeat it. Second, you don’t have to make your own mistake to learn from what you should or shouldn’t do. You can learn from other peoples’ mistakes. Looking at mishaps that others have made can teach you what pitfall to avoid and how to circumvent similar situations.

Syndicate content