Technique

6 Social Media Mistakes Your Company Should Avoid

 

social media mistakes company avoid 6 Social Media Mistakes Your Company Should Avoid 

Making mistakes isn’t necessarily a bad thing. First off, you always learn more from a ‘not-so-great’ moment. In fact, chances are that if you’ve ever made a mistake you’re highly unlikely to repeat it. Second, you don’t have to make your own mistake to learn from what you should or shouldn’t do. You can learn from other peoples’ mistakes. Looking at mishaps that others have made can teach you what pitfall to avoid and how to circumvent similar situations.

Quick Tips for Listening in Social Media

 

 social media listening

Listening in social media is more than jumping online, setting up a Twitter or Facebook and reading the instructions and then pumping out updates.

HOW TO: Use Social Media for Lead Generation


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Social media is the top emerging channel for lead generation among technology marketing professionals surveyed in May 2010, according to the annual Unisfair marketing survey.

20 Essential Social Media Resources You May Have Missed

Social Icons ImageBig changes in the social media landscape this week mean there’s a lot to discuss. These posts highlight all the latest and greatest tools, tips, trends, and strategies for navigating the ever-changing social waters.

Building Trust: 6 Ways To Get People To Believe You Online

Let's be honest - the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to take your money, reputation or time in thousands of ways. This, unfortunately, is the online world we live in ... and it is also the world that you must consider when trying to build relationships with your customers and promote your small business online. 
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5 Ways to Market with Social Bookmarketing

Social media bookmarking sites are a wonderful way to market your business, product or service without breaking the bank. Sharing resources, data and content through social bookmarking, you’re able to connect with your target audience and provide them with information that’s relevant to their needs. Because social bookmarking is social in nature, the opportunity to engage with an otherwise untapped audience is (remarkable/guaranteed).

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Build Your Brand a Social Content Ladder in 5 Steps

Sure, social media takes a lot of time, but probably not as much time as you think.

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.

Instead of a series of self-contained initiatives, build yourself a content ladder.

5 Personal Branding Tips to Help You Gate Jump

 

Why does personal branding accelerate your growth both personally and professionally? It is because when you create an influential and credible personal brand you are playing the game and giving yourself the opportunity to gate jump.

Here are 5 personal branding tips to help you gain lift:

1.) Identify and introduce yourself to 10 strong personal brands in your niche through Linkedin

When you know the people with juice in your niche and you begin to develop a relationship with them opportunities will come your way. A great way to start the introduction is to read one of their blog posts and let them know what you thought of their work in the introduction. This will show you care and make a positive first impression — everyone likes to be genuinely complimented.

How to Create a Killer Company Blog

how to create a killer company blog kristin dziadul

Are you blogging but not sure why?

Not seeing business impact from creating blog posts?

Wondering how and why to blog for your company?

With a few quick yet critical fixes, you can turn your not-so-hot blog into a killer blog that will generate tons of traffic.

5 Easy Ways to Recycle Your Content (While Still Staying Sane)

Recycle DC 5 Easy Ways to Recycle Your Content (While Still Staying Sane)

It’s often said that online, content is king.  Certainly it’s central to social media, which often revolves around sharing that content, whether it be via blog posts, status updates, videos or countless other channels. Creating original content is what helps to get your name out online, build your credibility and drive traffic to your website.

For busy entrepreneurs, it can often feel like a struggle to consistently come up with new and varied content that we’re told is so crucial to building our Internet empires.  However, let me offer you some relief by letting you know that you probably don’t need to be quite as prolific as you think.  The good news is, re-purposing your content is perfectly acceptable—in fact, it’s vital to your online success.

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