Digital technology refers to a range of data delivery mechanisms that affect how we:
- Access entertainment (TV, Music, Radio etc)
- Communicate and interact with each other (mobile, internet, convergent etc)
- Form social groups and communities (real world networks, cyber networks etc)
- Access information (professional opinions, network member comments etc)
- Make our purchase decisions (supplier information, user reviews etc)
Over the last 10 years digital technology has changed our lives in a variety of ways:
