Vital Statistics For B2B IFAs

Submitted by admin on Thu, 19/08/2010 - 17:28
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A short video plus stats for all those financial advisers who sell to commercial clients but think social media is only about B2C promotion.

Some facts and figures from the video:

  • 81 % of B2B companies have accounts on social media sites compared to 67% of B2C
  • 75% of B2B brands participate in Twitter versus 49% of B2C
  • 54% of CIOs ban the use of social networking sites such as Facebook, YouTube and Twitter at the workplace
  • 93% of all business buyers believe all companies should be on social media platforms
  • 85% of  of those buyers should use social media to engage and interact with them
  • 9 out of 10 buyers say that when they are ready to buy, they will come looking for you
  • Eight out of Ten  IT decision makers said word of mouth is the most important source when making buying decisions
  • 37% of B2B buyers asked questions on social media sites when looking for suggestions
  • 93% of B2B buyers use a search engine such as Google to begin the buying process
  • 74% of C- Level executives say that the internet is a very valuable source of information
  • Six out of  Ten C-Suite executives conduct more than six online searches a day
  • Managers in information technology are the top ranked users of the Web for information gathering
  • 49% of B2B marketers do not measure return on investment
  • 90% of marketing deliverables not used by sales
  • Sales generate 53% of their own leads and the marketing department provides only 24%

 

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