Pete Callaghan's blog

Twitter: What's the Point?

Submitted by Pete Callaghan on Thu, 12/08/2010 - 15:56

Lots of people talk about it – are you mystified? Worried that you're the only person who doesn't 'get' it?

Want a simple compelling reason why you should use Twitter and a clear guide on how to get the best use out of it?

Do you really know what you want?

Submitted by Pete Callaghan on Fri, 04/06/2010 - 08:49

 

Lots of IT projects fail, for lots of different reasons, but one of the most common reasons is that projects start wrong.

Do you know how to start a project on the right foot?

Do You Need Water Wings?

Submitted by Pete Callaghan on Thu, 29/04/2010 - 11:20

Is your organisation contemplating social and digital media?

Have you seen the horror stories about big brands getting it disastrously wrong? Have you seen the long lists of do's and don'ts?

How do you chart a safe course through dangerous waters of social media?

It's really not that difficult. Here, have a set of water wings.

Admit it – you failed!

Submitted by Pete Callaghan on Fri, 09/04/2010 - 14:15

It's easy enough to find commentary encouraging you to succeed in the face of difficulties.

True, giving up too soon is often a mistake, but how many of us are guilty of not giving up soon enough?

Not every project can succeed, and how many of those failures drag on far too long after they should have been abandoned?

Fear And Loathing In Devon

Submitted by Pete Callaghan on Thu, 25/03/2010 - 16:51

Making good decisions requires a calm head, but when things go wrong keeping calm can be very difficult. Of course, this is when you really need to make the right choices. 

So what do you do when the red mist comes down or the claws of fear tighten in your chest?

Making Choices: Are you any good at it?

Submitted by Pete Callaghan on Mon, 22/03/2010 - 14:57

Every day we face choices and we make decisions. Trivial or important, knowingly or unknowingly, pretty well every action or even inaction represents a choice.

Making choices is a skill and you can do it badly or well.

How good are you?

Ssssssh

Submitted by Pete Callaghan on Tue, 02/03/2010 - 12:35

We're quietly excited about this project, and looking forward to unleashing it on an unsuspecting world. 

4 Social Media Questions From IFAs

Submitted by Pete Callaghan on Fri, 15/01/2010 - 17:11

At the "Social Media in Financial Services Conference 2010" the 4 most telling questions I was asked by IFAs were:

"What is Twitter For?"

"Do I need a website?"

"Do I have time for all this Social Media?"

"If it's all about conversation, should I be sending out newsletters?"

Mobile Apps: Who's Afraid of the Big Bad Wolf?

Submitted by Pete Callaghan on Tue, 08/12/2009 - 17:50

Mobile: Lego Software?"Your tour of the mobile app High Road was too scary! I'm going to stick to the mobile internet Low Road for fear of wolves"

Don't be afraid - it doesn't have to be like that.

There are some clever services out there doing their best to make mobile apps easier.

Social Media Tools: SMS

Submitted by Pete Callaghan on Tue, 01/12/2009 - 18:23

What's text messaging got to do with Social Media?

Surely it's too expensive/difficult/intrusive?

Wrong, wrong and wrong!

Syndicate content